OnePlus reported out of North America, and Oxygen OS is giving way to ColorOS
Existing owners keep their warranties and their promised updates, but those updates will arrive as Oppo's ColorOS, and OnePlus is now reported to be merged with Realme.
If you already own a OnePlus phone, this is the part that matters: OnePlus told a briefing that owners in the UK, Europe and North America will get the full length of the promised software updates, service commitments and aftermarket sales honoured. Warranties stay unchanged.
What changes is what the phone runs. OnePlus says the software moves to ColorOS, Oppo's software, and that devices will be fully supported with many years of updates under it. Users who prefer Oxygen OS will be allowed to roll back, although how security updates behave after a rollback was not spelled out.
The brand itself is in a different position depending on where you live. OnePlus is dead in North America but continuing in Europe, including the UK, according to reporting from that briefing, which also described the day as the official date OnePlus pulls out of most markets. Pressed on whether new products would still arrive in Asia, Africa and the rest of the world, the company would not give details. The focus now sits on the parent brand, Oppo.
Behind that sits a corporate reshuffle. Business Standard reports that OnePlus has undergone a major internal restructuring, with its operations merged with Realme, and that, citing Digital Chat Station, the two brands have been brought together under a new "sub-product centre" covering both global and China operations, with marketing and after-sales services now handled jointly across both. The merged teams are said to report to Pete Lau, Oppo's chief product officer and the founder of OnePlus.
That follows an earlier report in which Realme told Reuters it was being integrated into Oppo as a sub-brand.
The retreat was visible before it was announced. Android Headlines reported that OnePlus had shut its US headquarters in Dallas without public disclosure, scaled back marketing, reduced regional teams and cancelled products including the Open 2 foldable and a compact flagship.
India has been the loudest counterpoint. OnePlus India CEO Robin Liu refuted claims that Oppo was dismantling OnePlus and said business there would continue as normal. Then, by March, OnePlus India announced Liu's exit while repeating that operations in the country would continue without disruption. Moneycontrol reported that the company had begun a transition that could see most of its offline sales channels phased out, with only three company-owned outlets, in Hyderabad, Chennai and Bengaluru, expected to continue.
Published by Techtutka ·